The campaign will begin in March to coincide with National Colorectal Cancer Awareness Month.
We believe it is incumbent on the medical community to create a system that helps all patients.
This includes ensuring that minority communities have access to colorectal cancer screening.
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These are long-standing issues that will require a great deal of resources and collaboration across our communities.
Increasing awareness is critical to this movement.
We want people to recognize that one simple step can save their lives.
Exact Sciences is committed to finding better ways to prevent and treat cancer.
Various options exist for colorectal cancer screening, and Limburg says there is a need for more personalized outreach.
“We will be working with populations to understand how they view the available options.
There are tests that individuals can take at home, and its a healthcare solution during the pandemic.
Weve got to make it easier for all patients to get screened.”
What Will the Campaign Include?
Increasing awareness is critical to this movement.
We want people to recognize that one simple step can save their lives.
The campaign will utilize many different forms of technology, including broadcast television, radio, and social media.
We have to take a look at these methods and go where the people are," Poblete says.
“There are technologies out there that we can leverage, and we should.”
Stand Up To Cancer also plans to launch a microsite along with their print and media campaign.
This issue of trust is something we are taking into consideration," she says.
I feel confident in the team that we select.
What This Means For You
Colorectal cancer disproportionately affects people in minority communities.
To learn more about colorectal cancer, visithttps://standuptocancer.org/coloncancer.
The National Colorectal Cancer Roundtable.80% in Every Community.
The National Colorectal Cancer Roundtable.Data & Progress.
American Cancer Society.Colorectal Cancer Facts & Figures.
Colon Cancer Coalition.Colorectal Cancer Screening Options.
