Researchers evaluated how social influence impacted personal COVID19 guideline adherence at different closeness scales.

The study was published on January 21 in theBritish Journal of Psychology.

The best course of action is following the rules yourself and leading by example.

Two neighbors meeting up to talk with masks on.

FG Trade / Getty Images

These findings are applicable to all age groups, genders, and countries.

Scientists have long realized the importance of personal interactions.

We humans are a very social species, Tuncgenc says.

This means that our decisions and behaviors are strongly guided by others.

Bhanot agrees public health messaging should shift away from focusing on the individual.

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2020;59(3):703-713.