This is the term for the lack of eyelash growth for medical reasons.

While it is used to treat medical conditions, Latisse often is used for cosmetic reasons.

People seeking to grow long, lush lashes may choose the eye drops over alternatives like fake eyelashes.

Woman lying in beauty esthetic

kokouu / Getty Images

This article discusses Latisse and its cost, as well as how generic products compare.

What Is Latisse?

Latisse is a prescription treatment used to grow eyelashes, making them longer, thicker, and darker.

Both medications have the same active ingredient.

Latisse often is used for cosmetic reasons.

Healthcare providers continue to use bimatoprost in treating glaucoma.

In 2020, a new implantable version called Durysta was approved in the United States.

It releases medication directly into the eye for four to six months at a time.

What Does Latisse Cost?

Latisse is available by prescription only.

Coupons are available, along with a manufacturer’s loyalty program with rewards and discounts.

Generic solutions typically cost less.

Without insurance, it costs $36.50 per month on Amazon.

Lumigan is an option, but it can be more expensive than Latisse or generic solutions.

Keep in mind that health insurance typically won’t cover the cost of Latisse used for cosmetic purposes.

You also want to be careful with over-the-counter products that aren’t FDA-approved.

Discontinuing use altogether will cause your eyelashes to return to their previous appearance.

In some cases, the iris of the eye or skin on the eyelid appear to darken.

Latisse is not approved for people under age 18 and is not recommended during pregnancy.

Summary

Latisse is a prescription-only medication approved by the FDA to improve eyelash growth.

It also is available in a less-expensive generic form of bimatoprost.

Talk to your healthcare provider about your reasons for using bimatoprost and the available treatment options.

It’s safe for most adults but must be used as directed.

U.S. Food and Drug Administration.Latisse (bimatoprost opthalmic soultion).

American Academy of Opthalmology.What You Should Know About Eyelash Growth Serums.

U.S. Food and Drug Administration.Drug Approval Package: Latisse (bimatoprost opthalmic solution).

Shirley M.Bimatoprost Implant: First Approval.Drugs Aging.

2020 Jun;37(6):457-462. doi:10.1007/s40266-020-00769-8.

Allergen USA.Highlights of Prescribing Information.